Virtual tour marketing strategies
The photographer sends the tour link on Tuesday, and by Friday it is sitting in the MLS and nowhere else. Getting a tour in front …
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Virtual open house
A buyer relocating from another state can't make your Sunday open house, and a local buyer who works weekends can't either. A virtual open house …
Read more about Virtual open houseVirtual staging software
A vacant listing arrives with thirty photos and not a single chair in any of them. Virtual staging fills those rooms digitally, and an assistant …
Read more about Virtual staging softwareproperty tax research
The seller's last tax bill answers only part of what a buyer wants to know about taxes. The rest sits in public offices: the assessor, …
Read more about property tax researchreal estate market reports
A seller asks whether the market has cooled, and the honest answer sits in five or six numbers that change every month. Someone has to …
Read more about real estate market reportsneighborhood demographics research
A buyer asks what the neighborhood is like, and the tempting answer describes the people who live there. Fair housing law and the NAR Code …
Read more about neighborhood demographics researchreal estate keyword research
Say a neighborhood is called the Heights by everyone who lives there, and the city's maps list it as Eastbrook. A buyer who types the …
Read more about real estate keyword researchGoogle My Business realtors
While Google's free Business Profile can be useful, the chief complaint with it for many agents is that they've become part-time webmasters and must spend …
Read more about Google My Business realtorsneighborhood landing pages
You know which streets get the afternoon sun, where the farmers market sets up and how long the walk to the train takes, and your …
Read more about neighborhood landing pagesMLS listing expiration management
Expiration dates are easy to lose when an agent carries a dozen listings and one inbox. The date lives in two places, the listing agreement …
Read more about MLS listing expiration managementMLS data entry errors
One extra zero in a list price is easy to miss at nine at night and impossible to miss once the listing is public. That …
Read more about MLS data entry errorsMLS compliance guidelines
Before your assistant gets an MLS login, somebody has to read the rules that come with it. Those rules differ from one MLS to the …
Read more about MLS compliance guidelinesreal estate deadline tracking
A purchase contract can hold a dozen dates, and every one of them has an owner: the buyer, the seller, the lender, the title company …
Read more about real estate deadline trackingvirtual transaction coordinator
When you've run every closing on your own, handing the calendar to someone else is hard. Yet, at a certain point, a coordinator becomes a …
Read more about virtual transaction coordinatorcontract to close checklist
Everyone celebrates the accepted offer, and then the file starts filling with dates. A lender wants documents, an inspector wants access, a title company wants …
Read more about contract to close checklistreal estate lead qualification
Leads pile up in an inbox faster than anyone can sort them. Some are ready to see homes this week and some are browsing, and …
Read more about real estate lead qualificationreal estate cold calling
You can hand a call list to an assistant in ten minutes, and the legal homework behind it takes longer. The FCC defines a telephone …
Read more about real estate cold callingopen house lead capture
The sign-in sheet from Sunday is still on the clipboard on Tuesday. By then the visitors have toured other homes, and a follow-up message has …
Read more about open house lead captureListing compliance checklist
Say a listing goes live on Friday with the signed agreement still in the agent's inbox, the square footage copied from an old listing and …
Read more about Listing compliance checklistListing presentation templates
A listing appointment can be hugely rewarding. You get to meet an owner at a big moment and lay out a plan for the sale. …
Read more about Listing presentation templatesComparative market analysis
While the MLS (multiple listing service) makes comparable sales, or comps, easy to find, the usual grumble among agents is that a comparative market analysis …
Read more about Comparative market analysisReal estate pipeline management
Your income next quarter is sitting in your pipeline right now, in the form of people at different stages, from a first inquiry to a …
Read more about Real estate pipeline managementBest real estate CRM
Your phone holds one lead, your inbox holds three more, a sticky note holds another, and by Thursday you cannot say which of them you …
Read more about Best real estate CRMClient database organization
Your best past client is in your phone as "Mike, Maple St," in an old spreadsheet as "Michael S." and in the CRM with a …
Read more about Client database organizationEmail Analytics for Realtors: Close More Deals with Data
A report that says most of your list opened last week's email can look like good news and mean very little. Email analytics is the …
Read more about Email Analytics for Realtors: Close More Deals with DataClient Engagement with Personalized Property Newsletters
Two people open the same newsletter. One bought a condo from you three years ago and wonders what it is worth now, and the other …
Read more about Client Engagement with Personalized Property NewslettersEmail List Building Tips with Essential Tools and Resources
An open house sign-in sheet holds a few dozen names on Sunday evening, and unless someone types them in by Monday, the list never grows. …
Read more about Email List Building Tips with Essential Tools and ResourcesRe-engagement Email Strategies for Inactive Subscribers
Over the years an agent's list collects open house guests, website sign-ups and old leads, and a good share of them stop reading. Mailing them …
Read more about Re-engagement Email Strategies for Inactive SubscribersEmail Compliance for Realtors: Core Fundamentals
Say your assistant sends the monthly market update on a Thursday afternoon, and by evening two people have replied asking to come off the list. …
Read more about Email Compliance for Realtors: Core FundamentalsPolished Real Estate Email Etiquette Best Practices
An agent's inbox carries offers, signed disclosures and the payment details a buyer needs at closing, so every message is a small risk. A typo …
Read more about Polished Real Estate Email Etiquette Best PracticesSegmentation for Real Estate: Types, Strategies, and Ethics
A list of three hundred contacts is really several lists: homeowners thinking about selling, buyers working to a budget, investors and past clients who have …
Read more about Segmentation for Real Estate: Types, Strategies, and EthicsAutomated Email Sequences Realty: A Step-by-Step Guide
A buyer fills in your website form late on a Friday, and nobody on your team will see it until Monday. An automated sequence writes …
Read more about Automated Email Sequences Realty: A Step-by-Step GuideReal Estate Email Templates for Every Client Stage
An agent writes some version of the same few emails every week: a new listing, a showing follow-up, a thank-you after closing. Templates let an …
Read more about Real Estate Email Templates for Every Client StageSocial media policy realtors
A new assistant could post a "just sold" photo on a Saturday morning, a week before the closing, and nobody would have told them not …
Read more about Social media policy realtorsReal estate Instagram tips
A buyer can find a listing on Instagram at nine on a Friday night, send a message and hear nothing until Monday. The photo did …
Read more about Real estate Instagram tipsFacebook ads for realtors
Say a new listing goes live on Friday and its ad still needs a budget, a map radius and copy that nobody can fault. A …
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