by minad
Over the years an agent's list collects open house guests, website sign-ups and old leads, and a good share of them stop reading. Mailing them anyway has a cost, since every message to someone who …
Read more about Re-engagement Email Strategies for Inactive Subscribersby minad
Say your assistant sends the monthly market update on a Thursday afternoon, and by evening two people have replied asking to come off the list. Each request takes a minute to honor. Handling it properly …
Read more about Email Compliance for Realtors: Core Fundamentalsby minad
An agent's inbox carries offers, signed disclosures and the payment details a buyer needs at closing, so every message is a small risk. A typo in a price causes confusion. A fake request for a …
Read more about Polished Real Estate Email Etiquette Best Practices